A History of Outsourcing

October 3rd, 2008

In the 1800s and early 1900s, companies were vertically integrated organisations that would handle every element of taking their product or service to market. That would often involve manufacturing from raw materials to finished products, shipping, marketing and often selling the goods in their own retail outlets. They would also handle the human resourcing, legal and accounting responsibilities in house as well. These organisations were very unwieldy to run and therefore cost-inefficient, and so it is understandable that their structure would change as more focus was put on the efficient management of company resources.

Over the second part of the 20th Century, manufacturers began contracting out the production of components to smaller, specialised suppliers and this trend continued over the 1970s and 1980s when accounting services, payroll, billing, and word processing all began to be outsourced by Western organisations. At the turn of the millennium, with improvements in technology and the ability to communicate quickly and easily over vast distances information technology, design engineering and call center operations became the latest candidates to be outsourced.

Recently, outsourcing has often been used interchangeably with offshoring, although the two are actually distinct processes. Outsourcing always involves sub-contracting work to a third party company, which may or may not be located in the same country or region. Offshoring is the process of moving work to a foreign country to take advantage of lower labour costs. This might involve the work being outsourced, but just as often the company will continue to carry out the work in-house.

Below are some of the reasons that might prompt a company to choose to outsource. Some of these are outright benefits, whilst others are ways of overcoming certain problems that might be ex Read the rest of this entry »

What is a Content Writer and How to Choose One

October 2nd, 2008

Simply put, a content writer is a person who helps you reach your target audience with words. Whether is it through helping you write articles, reports, or e-books or revamping your bio, a content writer’s purpose is to be your voice on paper or the internet.

I know that there are people who say anyone can write but the bottom line is that some people are just not cut out to creatively place words in the right place. That is not necessarily a bad thing. There are just as many people who do know how to take words and weave them into well formatted readable pieces of work. So if you are the person who has trouble making words make sense there is no need to fret because there are people out there who are able to help.

Content writers come in all shapes and sizes. There are technical writers, health writers, parenting writers, and many other niche specific scribes. There are also writers who right on a wide array of subjects. With that said, a content writer is available to help you succeed.

Your goals in seeking out a writer that fits your particular needs should be the following:

Your expectations - Ask yourself what you expect to get from hire a writer? What needs to you want to be fulfilled? Are you looking for a writer who offers retainer options? Do you need a ghost writer to help you with your article marketing efforts?

You have to have expectations or you may end up very disappointed.

What is your budget - Before you go seeking a writer, decide how much you want to pay. Some people want to pay good money for their content and others don’t. Regardless of what you want to pay having a budget for your content writing needs will help you find the writer you want.

In considering your budget you also want to find out the payment terms of the writer you are seeking. Some require a down payment with Read the rest of this entry »