Outsourcing Made Simple - You Get What You Pay For

September 20th, 2009 |

Outsourcing in the “real” world is all about cutting costs by getting someone who will work for a much lower wage to do the exact same job as a local would while still maintaining some level of quality. Outsourcing in the online world is basically about either getting someone to do work which you can’t do or are too lazy to do. Either way, it frees up your time to do more enjoyable or more profitable things.

Even the gurus need to get boring stuff like article writing, graphic design, and link building done. They’ve got a business to run though, and they don’t have time to spend doing these things. There are people who specialize in these things, so they’re best left to the specialists.

To find experts to outsource to, you’ve got three main options: Internet marketing and webmaster forums, outsourcing sites such as Elance, and Craigslist. There are obviously many other places to find quality workers to outsource to, but these are your three best options.

Be careful though - you will find no shortage of people who will want to do your work. No matter what task you want to outsource, you must ask for a portfolio if applicable or references. Everybody will claim to do quality work, so it’s up to you to separate the fact from the fiction.

Be especially careful if you’re dealing with content writers. They all claim to speak and write fluent English. They all claim to have the best prices. Let me tell you something about the cost of outsourcing. If you want to outsource a job that anybody can do, such as link building, then it would be fine to look for someone who’s cheap and can work at a reasonable pace. However, if you are outsourcing something that requires quality, like content creation for example, then you should avoid the people who boast about their prices.

Always be specific when asking an outsourcee to complete a project. If you’re not sure of what you want from your outsourcee, work with them to create a plan or just let them off the leash. If you do know what you want from them, then be specific. It is the outsourcee’s responsibility to do an excellent job for the outsourcer, but it is the outsourcer’s responsibility to make it easy for the outsourcee to do their job.

Payment can be a touchy issue when you’re dealing with anonymous people. On sites like Elance, there are built in escrow systems which protect both the buyers and the sellers, but if you’re dealing with “random” people on forums, then there are no such systems in place - you’ve just got to do your research. Respectable service providers who have a history of excellent work can get away with charging 100% up front while new members who are unknown in the community would not be trusted if they asked for 100% up front. If you do not feel comfortable about the terms of a project, then you’ve got a right to speak up. Also, it isn’t only a right, but a duty to report any shady or subpar service providers in order to protect other people from getting ripped off or conned. Of course, if you loved the work that your outsourcee did for you, then help them and potential customers out by giving an honest review of the service.

Dr. Bob Clarke coaches and mentors new and experienced entrepreneurs in making money online with integrity, honesty, and professionalism. He is a marketing and branding expert who teaches his team the secrets to making money online. Visit http://NetworkMarketingMadeSimple.info to see the entire “Network Marketing Made Simple” series and more of Dr. Clarke’s extensive training. To become a member of Bob and Rosemary’s growing entrepreneurial team, go to http://YourTimeForFreedom.com

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  1. One Response to “Outsourcing Made Simple - You Get What You Pay For”

  2. By Achintya on Sep 21, 2009 | Reply

    Pretty insightful and of great use. Loved your other posts too :)

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